BIFF Response Method



The BIFF Response method will help you respond to hostile emails, texts and other communications and make you feel good doing it!

Most people have a hard time responding to personal attacks in emails, texts and other communication because it puts them in "react" mode instead of "respond" mode.  The most important thing to remember is: it’s not about you!  BIFF stands for Brief, Informative, Friendly and Firm and can be used by anyone, in any situation but it does take practice. Learn how to write (or speak) using the BIFF Response method to help bring an angry exchange to a quick conclusion, without losing it yourself.

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We live in an age of rapid change and instant communication and in a culture of blame and disrespect, so managing your responses to high-conflict people is imperative. BIFF was designed to protect you and your reputation by responding quickly and civilly to people who treat you rudely – while being reasonable in return. BIFF stands for Brief, Informative, Friendly and Firm.

A BIFF response can be applied in any communication – on the Internet, in email or in person. It can be used at work, earning you respect and success. It can help you get along with difficult family members, friends, neighbors and others in your life. This little book gives over 20 examples of BIFF responses, plus additional tips to help you deal with high-conflict people anywhere. The second edition includes a new chapter on coaching others to make BIFF Responses.  Don’t react or defend –just give a BIFF Response. You’ll be respected for it – and feel good too!  Take A Peek

Video Training

How to Write a BIFF Response

Sick and tired of hostile emails? Personal attacks? Social media meltdowns? This 20-minute video teaches a simple, but powerful method of writing responses that are Brief, Informative, Friendly and Firm. These are called “BIFF Responses” and make YOU look good! It takes practice, but almost anyone can do it. Learn how to deal with drama queens on Facebook, harassing co-workers, difficult family members and more. 

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Coaching for a BIFF Response

A 50-minute video that teaches a 10-question model for coaching other people how to write BIFF responses. This training helps you improve your BIFF skills and your coaching skills and includes examples of coaching everyday people to use the BIFF Response Method. It’s not as easy as it looks! For anyone working with people: lawyers, counselors, teachers, managers, healthcare workers, administrators, clergy, government officials – or anyone! 

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The BIFF Response® method is a trademark of William A. Eddy exclusively licensed to High Conflict Institute LLC.